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ASA issues ruling on Paul Coleman's inner circle

The Advertising Standards Authority today issued a ruling regarding the ad text displayed on the site Paul Coleman. The texts refer to advertising a money-back guarantee and suggest that gambling may be an alternative to employment that, according to the ASA, violates the CAP Code.

ASA reveals its online advertising ruling

Advertising Standards Office (ASA) today issued an order on the content that appeared on the tipster's site Accordingly, the Authority asked Paul Coleman not to "claim to be offering a money-back guarantee." if they couldn't do it. "

Moreover, the tipster they must ensure that their advertising is presented in a socially responsible manner . Such a method should not imply that gambling is an alternative to employment or an easy way to obtain financial security.

This is Coleman third judgment by ASA over the past few years. Prior to this ruling, the ASA released another advertisement for irresponsible gambling last year in June. In addition, another judgment comes from June 2015.

The authorities found repeated violations of the CAP Code

The sanction was imposed on the applicant, who was a member of " VIP Inner Circle Service ”It was unprofitable for several months. Therefore the applicant contested website claim " 100% Lifetime money back guarantee ”And whether this statement was misleading considering that they did not receive a refund after requesting it .

In addition, ASA analyzed the ad text " VIP Inner Circle". " I just want to prove that there is an authentic way to make your tax free money easier "- we read in part of the text. Additionally, action was advertised as "a bet on horses of second or first income ”Which again drew the attention of the Authority.

Therefore, ASA ruled that the "money-back guarantee" ad was in violation of the CAP Code 3.1, 3. 53 and 3. 55. Principle 3.1 deals with misleading advertising, 3. 53 it is forbidden to use the word "warranty" in marketing materials that can be confusing. Finally, rule 3.55 relates to the reimbursement of costs related to consumers who request a money-back guarantee.

also The ASA concluded that the advertising was socially irresponsible . The office found that the ad breached Rule 1.3 of the CAP Code which requires marketing communication to be " prepared with a sense of responsibility towards consumers and society ".

Coleman agrees to abide by an ASA Ruling

In response to the ASA ruling, Coleman revealed that believed that the applicant had received a refund . He further stressed that he had always dealt quickly with requests from consumers who wanted a refund. Coleman added many customers are satisfied with his services and has been working with him for many years without any complaints.

Referring to the advice given by the ASA, Coleman said that will apply and remove any warranty claims from its website. While he responded to the adjudication on warranty terms, Coleman did not respond to the ASA's adjudication on corporate social responsibility.

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