A leading provider of sports betting data Genius Sports and Basketball Africa League (BAL) today announced an agreement to make the tech company the official provider of real-time statistics for the league.
FIBA LiveStats Central to the Deal
Like similar contracts Genius Sports recently signed, including the extension of a long-term data technology agreement with Australia's Hungry Jack National Basketball League (NBL) in February, and a multi-year partnership agreement signed with the Japanese company B.LEAGUE, which in April became the exclusive streaming and data partner for bookmakers, in April the most important element of the contract is data capture by FIBA LiveStats .
"BAL will showcase and develop the most exciting basketball talents from all over Africa and we are very proud to have our statistics technology be at the center of this new competition."
Mark Locke, CEO, Genius Sports
Genius Sports will implement its FIBA LiveStats , a FIBA data collection tool used in more than 200 leagues and member federations around the world, to capture stats from each game and enhance the live action experience for fans by tracking the performances of players and teams in each match, discover stories and highlight the best performers.
In addition to providing fans with real-time updates so they can follow the league action, the data collected by FIBA's long-term data technology partner will also feed BAL's website, live broadcasts, media partnerships and arena scoreboards.
“For over 15 years, we have worked closely with FIBA to drive the growth of the world's basketball and we are delighted to be working with BAL to expand the sport's reach and profile. "
Mark Locke, CEO, Geniu's Sport
Operation with BAL Already Underway
The announcement of the arrangement took place just a few days after his debut in the professional basketball league, May 16 in which the upper 12 African teams will compete, as will the actions of its founder, National Basketball League (NBA) , split into two conferences to determine the top 6, which will then proceed to the elimination in a single match. rounds to determine the champion.
BAL, which was formed in 2019 when the NBA and the International Basketball Federation (IBF) joined forces, was due to make its debut last year, but events surrounding the global coronavirus epidemic delayed the league's action for a year.
The league's inaugural season will feature champions from the national leagues in Angola, Egypt, Morocco, Nigeria, Senegal and Tunisia, as well as six qualifiers representing Algeria, Cameroon, Madagascar, Mali, Mozambique and Rwanda, who have been eligible to participate in the qualifying tournaments conducted across the continent in 2019.
As part of another venture, Genius Sports ended $ 1.5 billion a merger with a special purpose company (SPAC) dMY Technology Group II to start trading on New York Stock Exchange (NYSE) .