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Konami and Bet.Works Target Casino loyalty integrations

Manufacturer of slot machines and casino management systems Konami announced that its Las Vegas-based subsidiary has agreed to jointly integrate with a sports betting technology provider Bet.Works .

Casino loyalty programs

Konami Gaming and the provider of the sports betting platform has agreed to integrate Bet.Works interfaces with Konami's SYNKROS casino management system to facilitate operations at ground based gaming facilities related to casino loyalty programs.

“The result of this joint integration is a truly turnkey casino solution that will extend their loyalty experience within the sports betting module. Supportive networks between SYNKROS and Bet.Works make the series of interactions more fluid and automated for players and operators. "

Marc Brody, Senior Vice President of Business Development, Bet.Works

The integration will provide casinos with the ability to easily verify age entitlements and automate the registration process for online and mobile registration for their loyalty programs, as well as seamlessly award loyalty points for bets placed online, via mobile, at a point of sale (POS) or at a bookmaker kiosk.

“At its core, SYNKROS was designed to allow casinos to develop and use the latest technology available through a robust, reliable and scalable architecture. When we can work together to bring the player more convenience, more opportunities for the operator, and more technology advances in the industry, everyone benefits. "

Tom Jingoli, Vice President and COO, Konami Gaming

Integration exceeded expectations

These leading sports facilities betting experience, as Konami calls it in the official press release, has already made its debut in Elite Casino Resorts and his ELITE Sportsbook, as well as v Riverside Casino & Golf Resort , Grand Falls Casino & Golf Resort and Rhythm City Casino Resort in Iowa.

“As a multi-site and multi-channel operator, we believe a consistent and convenient loyalty experience is especially important. The interface between Konami and Bet.Works allows us to achieve this aspect while expanding our entertainment offering. "

Karlyn Ollendick, COO, Elite Casino Resorts

The integration solution developed by Konami Gaming and betting technology provider Bally Bet.Works has demonstrated its potential in this field, deployed at sites operated by Elite Casinos that have been a SYNKROS customer for over 15 years.

“Player response and acceptance has exceeded expectations and we expect further growth as SYNKROS and Bet.Works continue to work together to increase engagement and rewards with the ELITE Sportsbook. "

Karlyn Ollendick, COO, Elite Casino Resorts

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