A brand of online sports betting and gaming Betway today secured another prestigious sponsorship deal, becoming an official bookmaker partner Mercedes Cup .
Official betting partner
This year's Mercedes Cup tennis tournament is scheduled for a prestigious one Club Weissenhof in Stuttgart, Germany, from June 8 down June 13 and is considered one of the key ATP Tour grass tournaments leading up to the Grand Slam event at Wimbledon.
“In difficult times like these, we are very fortunate to have entered into a MercedesCup sponsorship deal with a globally successful company like Betway. As a global player, Betway has a strategic focus on tennis. This shows that tennis works very well as a communication platform. "
Edwin Weindorfer, Tournament Director, MercedesCup
Denis Shapovalov, Stan Wawrinka and Nick Kyrgios are among the famous players who will take part in this year's tournament, which was traditionally known as the Stuttgart Open but has been renamed as part of a sponsorship deal with the car maker Mercedes-Benz. Historically, the Mercedes Cup has won prominent names in professional tennis such as Rafael Nadal, Dominic Thiem and Roger Federer.
3 years old agreement Mercedes Cup signed with Betway placed the sports betting operator alongside other tournament sponsors such as Liqui Moly, Gazi, CG Elementum, Lavazza, Wir machen Druck, Emirates and others.
“We are happy to be the official bookmaker partner of the Mercedes Cup. We continue to support tennis around the world and are looking forward to participating in such a historic event. "
Anthony Werkman, CEO, Betway
The sponsorship deal would not have been possible if the ATP Tour had not partially lifted the ban on sports betting partnerships, after the trade agreements were changed by Tennis Integrity Unit (TUI) to open the door for ATP 250/500 tournaments for a team with licensed bookmakers.
The ATP Masters series and the Australian Open, Wimbledon, French Open and US Open grand slam tennis events are still prohibited from working with sports betting companies.
“MercedesCup is at the heart of Betway's international orientation - not least because of its comprehensive live TV offering, digital presence and innovation, as well as social media and fan engagement initiatives at the TC Weissenhof grass field event. "
Edwin Weindorfer, tournament director, MercedesCup
Former sponsor of the Davis Cup Betway already secured offers for ATP Tour events in Mutua Madrid , Estoril Portugal Open and Miami Open reaffirms its commitment to supporting professional tennis around the world.