Online games provider Chalkline announced on Tuesday a new addition to its ranks, appointing Larry Pelzer as Vice President of US Business Development .
Strategic B2B partnerships
Larry Pelzer will be responsible for expanding the company's North American operations by forging strategic casino and gaming partnerships to support the continued growth of the team in the region.
“As Chalkline is entering our sixth year as a company, we are delighted that Larry has joined the team to help us grow our North American business. Larry's deep experience and knowledge of casino marketing fits perfectly with Chalkline's free gaming and industry solution. "
Daniel Kustelski, CEO and co-founder, Chalkline
A specialist in tribal and commercial gaming solutions, Pelzer boasts significant sales and marketing experience gained during previous positions at FSB, PlayPort, and Scientific Games.
“I am incredibly excited to join a fast-growing company like Chalkline. Team passion, focus and platform are essential for gaming and sports betting companies today. Chalkline's award-winning customer acquisition and retention tools will be a key part of the industry's growth for future customers. ”
Larry Pelzer, US Vice President of Business Development, Chalkline
The customer portfolio of US developers of various online games, including pre-match predictors, live competitions and online lotteries, includes industry names such as Churchill Downs Incorporated (CDI) , NESN , Chive Media Group and other casino, sports betting and media companies.
US sports betting and iGaming markets targeting
Founded in 2016 and with offices in Nashville, London and Johannesburg, the provider of free online games has been actively focusing on offerings in the growing number of sports betting in the US. Recently Chalkline entered into a partnership agreement with a content and engagement tool provider for operators and affiliates Metabet .
Only in 2020 a game developer that combines industry knowledge from betting, technology, business intelligence, media and digital marketing technologies, provided more than 8, 000 unique gaming products to over 5 million players worldwide.
In March, as part of a strategic move, the company known as Chalkline Sports changed its name to Chalkline to signal your firm intention to seize new opportunities and expand your business.
After rebranding Chalkline
began supplying its broad portfolio of B2B customers with new gaming products, including lotto-style sports games, fixed-odds lotteries, jackpot games, social casino games, virtual currency games and more.