Enteractive makes its debut in the United States thanks to the New Jersey license
New Jersey became the focal point for another gaming company debut last week after Division of Gaming Enforcement (DGE) granted Enteractive with a service license, a world leader in player reactivation and retention announced in a press release.
Prepare Conversion Campaigns
In accordance with the decision of the DGE, Enteractive , which ranks among the top 4 global revenue generators in the iGaming industry and has over 12 years of experience in relaunching players, will soon launch conversion campaigns in this state, targeting both existing and new customers.
“This license to support our New Jersey operations marks our landfall in the United States, and we are very excited and eager to expand our US business for our operator partners. As we grow and expand into new US states and markets, we look forward to finding a second home on American soil for our company. ”
Mikael Hansson, CEO, Enteractive
The service license allows personalized CRM Enteractive with two-way conversation available as in sports betting, so for casino players implemented from April 2021, and the reactivation and maintenance specialist said he had already started preparations for an existing US customer, while other gaming operators also expressed interest in his services .
“Entering a new market like the US requires 20:20 insight to keep players safe and responsible when enjoying iGaming. Our industry is nothing without players, so we must ensure that they remain at the center of our activities by taking a sustainable approach. "
Mikael Hansson, CEO, Enteractive
Upon approval of the license, the company's (Re) Activation Cloud platform launched in 2017 to offer integration between selected player databases and the ability to call players directly, will help Enteractive showcase its capabilities and seamlessly scalable services.
Platform connectivity and responsible gambling
The platform supports extensible calling campaigns in any jurisdiction around the world, using the API software interface to connect Enteractive teams with any operator's customer database with a single click.
The capabilities of the Enteractive platform allow it to act as the first line of protection for problematic gambling, like every inch I have created to keep the player responsible at their core.
Enteractive has recently received a certificate for responsible gambling practices for the third time in a row since Global Gambling Guidance Group (G4) to mark another milestone for the company in its efforts to place responsible gambling at the center of revenue-generating activities for partner operators.