Pink Casino, a brand of LeoVegas Group, makes its debut in Canada, which contributes to the group's efforts to secure a more sustainable position in the North American market.
Pink Casino stands out in Canada
LeoVegas continues to expand its brand Pink Casino across Canada, providing local players with world-class gaming and entertainment, the company announced in a press release on Monday. This is the first time Pink Casino has ventured into North America and launched outside its stronghold in Britain.
Nevertheless, LeoVegas already operates under several brand names in Canada, and Pink Casino adds to the growing ecosystem of the best games. Pink Casino will similarly benefit from LeoVegas' knowledge and local experience, enabling the newest brand to adapt to specific tastes and market preferences.
Further expansion of the LeoVegas brand portfolio is possible thanks to the company's own technical platform, which appeared earlier in 2020. LeoVegas optimizes the use of its current resources to stimulate global growth and extend its reach.
Pin Casino has a special focus on female demographics and is a content platform similar to the 888ladies platform except that it has achieved much better integration with the target audience and provided better coverage.
LeoVegas continues to increase its global presence
Commenting on these events, the CEO of LeoVegas Group, Gustaf Hagman, He said he was excited to watch the company launch another foray into Canada and North America in general. He had something to add about the market potential:
“This is a great way to capitalize on our strong brands and ensure profitable growth. I look forward to offering the Canadian market even more fun and entertainment with the Pink Casino. ”
Canada is part of LeoVegas' ambitious development portfolio that includes the Rest of the World growth division in which the country plays an important role. The region as a whole accounts for 18% of the group's total revenue in the third quarter of 2020, a key segment for the company.
Meanwhile, LeoVegas has been busy with development adding a live casino via another proprietary platform. More recently, LeoVegas has secured a global content partnership with Push Gaming, adding unique gaming products to its offering.
Just a few weeks ago, LeoVegas added a unique open banking system for customers in the UK. The company has been present in many markets and has shown a genuine interest in improving local ecosystems.
At the end of 2020, LeoVegas is still on the move.