Online sports betting operator Betway announced that he has agreed to work with the Brazilian eSports organization FURY to further expand its presence as a leading eSports betting company.
"We are very proud to announce Betway as our new partner."
André Akkari, Co-CEO, FURIA
Another high-profile eSports team in Betway's portfolio
The deal will feature a crossover of international collaboration between Betway and FURIA, including content and activations on the streaming platform of BetwayTV's sports betting operator, while the eSports team will gain access to Betway's partners nationally and internationally.
“They are a world leader in esports betting that promotes safe and responsible gambling. This is a very exciting time for both brands and we look forward to working with them on creative content campaigns for our loyal fans. "
André Akkari, Co-CEO, FURIA
The newly agreed sponsorship agreement means Betway will replace FURIA's former partner, Ontario-based sports betting operator Rivalry, with whom the Brazilian eSports organization initially entered into a partnership agreement in January 2020 when a bookmaker wanted to enter Latin American markets.
Speaking on behalf of Betway about the new, Adam Savinson, head of eSports at a UK bookmaker, said the people at Betway were excited to partner with FURIA and further expand the business in the Brazilian esports market, offering the country's devoted fans the best content and partnerships.
Agreement with FURY is the latest in a series of deals, Betway has agreed in the eSports area to reaffirm its leadership role as an eSports betting operator, which currently boasts several active eSports partnerships, including "Made in Brazil" (MIBR) PSG.LGD's Dota 2 BIG Clan and Ninjas in Pajamas .
IN January 2020 Betway agreed with the Brazilian eSports team MIBR extend the partnership agreement for another year and check 4 for the year in a row, the bookmaker will be the title sponsor of the most successful in the country Counter-Strike: Global Offensive (CS: GO) professional team.
In March Malta license
Betway agreed to extend the partnership agreement with another eSports squad, very effective Dota 2 team PSG.LGD as a bookmaker it also became an official partner of PSG.LGD.
Betway is currently merging with a special purpose vehicle (SPAC) Sports Entertainment Acquisition Corp (SEAC) , after Super Group , Betway's parent company has agreed to 4.75 billion a merger last month to start and expand its market offering in the US.
The new trader will retain the name of the Super Group and is expected to deliver $ 450 million cash when the deal closes in the second half of 2021, subject to approval by SEAC shareholders and other customary closeout terms.