TV ads for US betting and gambling establishments hit $ 153.6 million in the first quarter of 2021, says Nielsen
Online gambling ads on local TV spots in the first quarter of 2021 increased to
USD .6 million. According to a new report by Nielsen, gambling ads increased significantly from 10.7 million in 2019. FanDuel was the top advertiser with the most TV ad spend in the first quarter of 2021, followed by DraftKings and BetMGM.
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Advertising of gambling through Local Spot TV Skyrockets in the US
Leading global data and analytics company Nielsen , published a new report outlining how much gambling operators spend on advertising their products in the local TV markets in the United States. The report reveals it's stunning $ 153.6 million was released on internet gambling advertising in local ad space in the first quarter of 2021 .
This figure represents a significant increase from the $ 10.7 million that operators have released back in 2019. Second was national television where operators have released the $
. 8 million in Q1, 2020. On the other hand gambling operators spent only $ 6 million advertising on the TV network .
The US online gambling market has the potential to boost the local TV industry
According to Nielsen Ad Intel data, which was released in March US TV ads hit just $ 76 billion in 2020 . This was a decrease from the $ 84 billion spent on advertising in 2019. The decline in advertising was a direct result of the retreat of several advertising categories, such as Retail advertising decreased by 22% . also auto-ad dropped 17% , followed by a decline in restaurant advertising by 8%.
While some advertisers are pulling back, others, such as gambling operators, see it as an opportunity. In fact, according to BIA Advisory Services , Online gambling in the US could add 587 million $ to the local TV industry by 2024 . According to Nielsen, this is good news considering that nearly 80% of online gambling advertising is being aired on local TV markets.
FanDuel spent the most on local TV commercials in the first quarter of 2021
With a focus on the best online gambling advertisers on local TV spots in Q1, 2021, we find FanDuel on top. The US-based company has released $ 57.7 million for TV spot advertising in Q1 2021 which means 37.5% share. DraftKings took second place in Q1 2021 with $ 43.6 million dollars spent on TV spot advertising . Additionally BetMGM he spent a little 24.9 million then BetRivers and Betfair USD 9.3 million and USD 6.7 million, respectively.